This guide was designed to inform you about all the steps of selling a listing so that you can feel confident, make informed decisions, and act as an educated seller.
Please take some time to review carefully all of the information presented here. If you have any questions about the topics discussed, we will be glad to go over them with you in detail. Since every real estate transaction is unique, you will most likely have questions or concerns not presented here. That’s what we’re here for – to answer your questions, to guide you through every step of the transaction, and to make sure your home gets sold.

Sound good? Great, let’s get started!

You can never have too much information before you decide to place your home on the market. That is what this page is for.
RLAH Real Estate



By asking the right questions, you can make sure your home selling process is a positive one. Make sure you explore these items:

  • Is the REALTOR a part of the local community?
  • Do they track market trends and versed on how to use them?
  • Do they participate in local matters?
  • Would they be a good neighbor?
  • Are they surrounded by a good support team?



Home selling is complex and typically starts several months ahead of it going on the market. Here is what you should do to prep well:

  • Look at the home through the eyes of a buyer
  • Make the changes recommended, even though they may be hard
  • The home is now a product for the marketplace, not the place you raised your children. Make sure you allow yourself the time to accept that
  • Only list when the home is truly ready, not when you want to time it for the market


Everyone wants the best price for their home. We want to make that happen. Home selling is part science, part marketing, part negotiation, and part art. These tips are some of what you may have to consider the initial pricing strategy:

  • Value relates to the local sales price. Same home elsewhere has a different value
  • Prices are all about supply and demand
  • Sales prices are NOT based on what the owners “need”
  • Sales prices are NOT the whole deal. Other negotiated terms add to value for both buyer and seller


Each home is unique, the marketplace is always in flux, interest rates constantly change, and new buyers search for homes each day. With such fluidity, it requires a REALTORS to craft marketing plans specifically for individual homes and market conditions. Your Partner Associate will help with these items:

  • Prepping the home to sell at the best possible price
  • Pricing the home at the best possible price so it will garner the most activity
  • Marketing the home through online and offline methods
  • Negotiate by offering advice and counsel to garner the best outcome



Because a home sale involves an array of both personal and business concerns, it’s important to get it right. Here are some items to consider whether or not you have received an acceptable offer:

  • Is the offer at or near asking price?
  • Has the buyer buried thousands of dollars in discounts and seller costs within tiny clauses?
  • What is the seller carrying costs?
  • What if no future offers are received?
  • In most cases, the first offer is the best offer



Some of the most complex parts of the transaction begin after the ratification of the contract. Here are some things to consider:

  • Contracts routinely depend on buyers receiving their financing. So closely inspect pre-approval letter
  • Most transactions have a home inspection. There is no pass or fail
  • A lender will establish conditions before granting a loan. It’s a process
  • When should you close? Many times it’s determined by the lender and other third parties
  • What happens at closing? The “settlement” is essentially a meeting where the closing agent takes in money from the buyers and pays out where it is owed

“Finding the right person to represent you is the single most important decision in the process.”

Justin Levitch – President of RLAH Real Estate